Case Study - Sell Any Car in Any Condition At An Instant
SellYourMotors set out to build an all-in-one vehicle marketplace for users to sell their vehicles without the hassle of haggling.
- Client
- SellYourMotors
- Product
- B2C
- Services
- Fractional CTO/Solutions Architect, Cloud Infrastructure & DevOps

About
A new entrant to the congested Dubai vehicle marketplace wanted to establish itself as a market leader by offering superior customer service through a seamless digital experience.
Challenge
SellYourMotors wanted to set itself apart from the competition and had a stringent set of requirements to distinguish itself from the rest.
- Daily updates to the vehicle valuation engine. The website had to have the ability to check daily vehicle valuation rates in the market and offer the customer the best price.
- Customizable CRM Dashboard. To manage all the appointment bookings and view the daily vehicle valuation rates, to also manage team members, etc.
- Optimal user experience. The user experience had to be frictionless for the customers.
Solution
The pluscode team collaborated with a team of designers to design the user experience and designs with the guidance of the SellYourMotors team.
We developed the user facing website and CRM that had functionality to automatically compare valuation prices across the competition to offer the best rates to the customer.
SellYourMotors established itself as one of the best vehicle marketplaces in Dubai quickly gaining marketshare amid positive reviews from customers.
Technologies
- Infrastructure. Terraform - AWS EC2, AWS RDS, AWS S3, etc.
- CI/CD. Github, AWS CodePipeline.
- Backend. PHP (Symfony).
- Frontend. Angular.
What we did
- Fractional CTO/Solutions Architect
- Cloud Infrastructure & DevOps
Working with this team was a game-changer for our business. They transformed our vision into a stunning, user-friendly website that has significantly boosted our online presence and customer engagement. Their professionalism, creativity, and dedication to excellence are unmatched. Highly recommended!

CEO of SellYourMotors
- Google review rating
- 4.5
- Transactions to date
- 80K